Toyota Iraq Company was established in March 2016 through a partnership between the Japanese Sumitomo Corporation and automotive businessman Mr. Sardar Al Bebany. The strategic formation was to utilize Sumitomo's expertise in global corporate business and Mr. Sardar Al Bebany's local expertise, combining strengths to be licensed to use the trademarks of (Toyota, Hino, and Lexus) manufacturers in Iraq. Presently, we operate from three offices located in Baghdad, Erbil, and Basra.
“Not only in matters of business, in all situations, make efforts to with the deepest gratitude in every aspect.” - Masatomo Sumitomo
Our Journey
Established in 1919, Sumitomo Corporation is one of the largest Japanese trading and investment firms with over 72,823 employees worldwide (as of September 30th, 2020). Its roots trace back to the 17th century when Masatomo Sumitomo opened a book and medicine shop in Kyoto. Sumitomo's Business Philosophy, based on the "Monjuin Shiigaki" or Founder's Precepts, emphasizes integrity and sound management, enduring for over 400 years across the Sumitomo Group.
Sardar Group traces its roots to the early 1960s in Kirkuk City, Iraq. Founded by Al-Haj Hussien Al-Bebany, the business evolved from simple trading to transporting vehicles. In the 1980s, it shifted to car trading, gaining widespread recognition in Iraq. With over 30 years in the automotive sector, Sardar Group has become the leading automotive group in Iraq. Leveraging deep market knowledge, it excels in importing, stocking, and selling the right brands. Since 2003, the business has experienced substantial growth, driven by a solid reputation and credibility.
We aim to make as many Iraqi people feel happiness and enjoyment by providing driving life with quality vehicles. By growing to be the leading company in the Iraqi automotive industry, we contribute for a sound and sustainable development of motorization in Iraq through our corporate activity.
Provide peace of mind through quality products and services for our customers to attain an excellent vehicle ownership experience
Software: Applying imagination to improve society (people-first design approach).
Hardware: Creating physical platforms to enable the mobility of people and things.
Partnerships: Expanding our abilities by utilizing the strength of partners, communities, customers, and employees.
The fundamentals of our customer service focus on building trust based on the “Toyota Customer Service Philosophy”, which provides the “Best in Town” based on the following pillars: Seikaku (Accuracy), Shinsetsu (Caring), and Shinrai (Trust).
We signed an Agreement with Toyota Motor Corporation and secured our right to use Toyota & Lexus Trademarks. We also introduced the first Electric Vehicle in Iraq with the Prius, established our presence in Baghdad, and opened a Pre-Delivery Inspection (PDI) Facility in Basra.
That year, alongside signing our Hino Agreement, we also broadened our horizons by hosting the 1st National Skills Contest, to give back to the Iraqi community, and contributing further by signing with UNDP.
We opened our first Central Parts Depot (CPD) in Basra with much enthusiasm, as it was a major step in strengthening our infrastructure.
We happily celebrated reaching 1 million followers on Facebook.
Shortly after signing the Lexus Distribution Agreement with Toyota Motor Corporation, we began working on opening our facility in Baghdad.
With the opening of our Baghdad branch for Lexus, we also made sure not to skip our contributions, signing the Memorandum of Understanding between TIQ and UNDP to support youth employment.
Opening our second Pre-Delivery Inspection Facility (PDI) in Baghdad was a great step toward expanding our services. Furthermore, we held our first Kaizen Corporate Marathon among our authorized companies.
We opened an Erbil branch for Lexus, but that was only the beginning. We also opened a training center in Baghdad, then went on to win the Golden trophy at the Customer Delight Excellence Awards (CDEA).
It is with pride that we introduced USelect, a certified used car program, and the first of its kind in Iraq to extend our mobility ecosystem. Furthermore, through our reliable and trusted network, we made our official insurance program available for all our Toyota vehicles.
When it comes to buying a car, selling one, getting maintenance, or simply requiring a checkup, your first thought should be Toyota Iraq’s centers. Toyota Iraq appoints new Toyota, Lexus, or Hino authorized company after careful evaluation and selection. The process is followed up with extensive training in quality standards and technical skills according to each brand’s requirements and procedures. The quality of service provided by Toyota Iraq’s authorized companies is examined through customer surveys and call centers to capture the voice of the customer. Rest assured, whatever your car's needs, you'll receive the optimal service. This includes access to trained technicians who are experts in their craft and understand Toyotas inside out, genuine parts that last a long time, and warranties and coverage that provide you security for years.
Find our locationsToyota will lead the future mobility society, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, ceaseless innovation, and respect for the planet, we strive to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people who believe there is always a better way.
Toyota as a frontrunner, seizing opportunities and investing in the future.
Develop new forms of transportation and pursue new ways of connecting technology with people.
Through the concept of monozukuri, create jobs, develop people, and contribute to society.
Safety is our top priority, both for our customers and for our employees.
Continuously raise our standards for reliability and customer satisfaction.
In pursuit of making ever-better cars, continually re-innovate within ourselves, create new technologies, and stay ahead of the times.
In everything we do, demonstrate consideration of the planet. Persistently research, develop, and promote eco-friendly systems and solutions.
Anticipate the needs of those we serve, and deliver products and services that meet and exceed the needs and expectations of our customers.
Customer satisfaction is best expressed with a smile. Through smiles, we hold gratitude and appreciation dear in all that we do, too.
We aim high and work together―that's who we are.
The power of our organization comes from the skill and diversity of our team members and business partners; we solve problems and create new ideas.
The spirit of kaizen―reaching higher and challenging ourselves to find a better way in everything we do, every single day.
The journey of hybrid cars began from a simple idea: what if we can combine fuel and electricity in one vehicle? If one source runs out, the other can compensate, overall decreasing the use of gasoline. In 1997, that idea bore fruit, as Toyota launched its first-ever hybrid car with those dual engines, the iconic Toyota Prius.
Hybrids run on both fuel and electric power, with energy generated during driving and braking. Toyota continues to develop its hybrid technology, enhancing the driving experience with improved fuel efficiency, advanced features, and superior safety.
A Choice For A Cleaner Future
It’s Simple; It Can Change The World
Hybrids significantly cut down toxic emissions, contributing to a cleaner environment.
Enjoy up to 30% less fuel consumption as self-charging batteries refill while driving.
With electric power usage, there’ll be less wear on engine parts, and lower maintenance needs and costs.
Experience smoother, faster acceleration compared to traditional fuel-only cars.
Hybrids extend driving distance by about 25% using the same fuel amount.
Hybrids come loaded with a range of advanced features for a comfortable, enjoyable ride.
With features like cruise control and airbags, hybrids prioritize your safety.
Hybrids operate at about 50% less noise level than regular cars.
Our Hybrid customers can now enjoy the best coverage we have to offer:
Toyota is on a constant quest to make a positive impact on our planet and society, and Beyond Zero is an extension of that, an initiative to reach beyond carbon neutrality with Toyota's products, services, and operations.
Toyota currently offers more low and zero-emission vehicles combined than any other automaker, giving customers numerous choices to reduce their carbon footprint.
We want future generations to continue to enjoy the natural wonders of our world. That’s why Toyota's efforts toward the Beyond Zero vision are not solely focused on reducing carbon emissions; they’re also about helping conserve natural resources, reducing waste throughout Toyota's operations, and finding ways to make a positive impact.
Carbon emissions are key players in environmental challenges. These emissions, particularly greenhouse gases, contribute significantly to global warming and climate change. At Toyota, we're working to reduce carbon emissions everywhere, from our manufacturing plants to our dealerships and suppliers too.
Step 2: Let's Embrace Hybrid Electric Vehicles
Hybrid Electric Vehicles act as the catalyst for Carbon Neutrality, offering efficient and eco-friendly alternatives. They start, refuel, and handle like the gas-only Toyotas you already know and love—just with better mpg.
Step 3: Let’s Look At The Future
Through the Toyota Environmental Challenge 2050, team members across the company, in every region of the world, are working to put Toyota’s global vision of Respect for the Planet into action. Challenge 2050 unites us all with a common purpose: to be more than just good stewards of the environment and to create positive changes beyond our facility boundaries.
GR is Toyota’s motorsports division, bringing its experience from racing circuits to our road cars. For over 60 years, Toyota has been pushing its cars’ limits in motorsports, and you can observe this progress in the GR series. These road cars are derived from sports cars, benefiting from the knowledge and technology forged in competitive racing.
Toyota’s motorsports began over 60 years ago. Gazoo Racing started as a small team conquering extreme terrains under founder Akio Toyoda’s philosophy that "roads create people, and people create cars."
Today, Gazoo Racing is on a constant mission to develop the most exciting road cars. Similar to how athletes push their limits for the Olympics, Gazoo Racing does the same for its cars.
Today, Toyota Iraq takes pride in offering our customers the GR series, designed for driving enthusiasts. These versions have been created with the knowledge and technology from Toyota Gazoo Racing, showcasing differences through spec and design upgrades, depending on the model.
In the 2021 Olympic and Paralympic Games hosted in Tokyo, Toyota introduced some of its most advanced prototypes. Its 90%-electric fleet reduced carbon emissions by half and offered a glimpse of the advanced mobility future that Toyota imagines.
A Glimpse Into The Future
